A Quick History of Podcasting
Ever wonder about the advancement of the podcast? While podcasting is a comparatively young innovation it still has a rather remarkable albeit short history. The background of the word, "podcast" is quite remarkable and is reflective of the dynamic nature of the Internet neighborhood.
Podcasting is a term that was only created in 2004, combining 2 words: iPod and broadcasting. Paradoxically, this definition is rather of a misnomer given that neither element is entirely accurate. Neither listening nor podcasting to podcasts requires an iPod or other portable player. In fact, podcasts can be listened to on any mp3 allowed device including a desktop. Due to the fact that Apple Computer's iPod was the best-selling portable digital audio gamer when podcasting began, the name association came about merely. What's more, no over-the-air broadcasting is needed either.
Even the editors of the New Oxford American Dictionary got on the podcasting bandwagon by stating "podcasting" word of the year for 2005. The term was defined as "a digital recording of a radio broadcast or comparable program, made available on the Internet for downloading to an individual audio gamer." The word will be added to the online variation of the dictionary throughout their next update.
The term, podcasting was coined by journalist, Ben Hammersley, and after that promoted by former MTV VJ and media business owner, Adam Curry. Mr. Curry produced an Applescript application that automated the procedure of downloading and syncing audio files to iPods.
Other names or alternative interpretations of the letters, "P-O-D" were proposed, the most popular of which was "Personal On Demand". Innovation author, Doc Searls came up with this expression back in September, 2004. Terms such as "audio-blogging", audio magazines" and "web-casting" have actually also been provided to explain this special form of media distribution.
Other "pod"-obtained phrases consist of "podcasters" (those who develop podcasts) and "podcatchers"-- the special RSS aggregators which occasionally look for and download brand-new content immediately. Podcatching software allows the user to copy podcasts to portable music & video gamers.
The popularity of podcasting is spreading like wildfire since of the quick adoption of MP3 players and the desire of customers to have fresh material. Podcasting has grown because it provides individuals more control over what they listen to, and the flexibility to take their programs with them with them.
Not given that blogging has a technology seemed so unanticipated and been so rapidly and widely adopted as podcasting. Growth in this nascent industry is anticipated to speed up quickly due to the fast approval of the innovation by the radio broadcast industry in 2005 and Apple's iTunes circulation. The increasing popularity of podcasts is difficult traditional radio's broadcasting design.
While iTunes is less than two years old, roughly 4.8 million individuals downloaded a podcast in 2005, as compared to just over 800,000 in 2004. And 11.4 million listeners are expected this year, according to research from The Diffusion Group. Already the Apple iTunes service uses 15,000 podcasts and listeners have signed up for more than 7 million subscriptions.
A study by Bridge Ratings in November 2005 with radio listeners in 10 nationwide markets revealed that approximately 20% of users who have ever downloaded and listened to a podcast do soon a weekly basis. This group downloads approximately 6 podcasts weekly and spends roughly get more info 4 hours a month listening to the podcasts they download.
This research study predicted even more remarkable development in the market in the future. According to Bridge Ratings, by 2010, podcast audience development is anticipated to reach a conservative 45 million users who will have ever listened to a podcast. Aggressive estimates place this number better to 75 million by this date.
How does this impact you?
With podcast listening increasing greatly, podcasts use you a really powerful tool for promoting your services or items. The terrific feature of podcasts is that they are economical and reasonably simple to create. Podcasting can assist make sure a closer relationship with your target audiences by offering them with engaging, frequent and informative updates about the goings on in your industry. If you have a website then there's no reason you should not have a podcast available as it's not difficult to set up and can bring a considerable increase in traffic to your website. In short podcasting should be a vital component of any online marketing campaign.
Neither podcasting nor listening to podcasts requires an iPod or other portable player. The name association came about simply because Apple Computer's iPod was the best-selling portable digital audio gamer when podcasting started. While iTunes is less than 2 years old, approximately 4.8 million individuals downloaded a podcast in 2005, as compared with simply over 800,000 in 2004. According to Bridge Ratings, by 2010, podcast audience growth is expected to reach a conservative 45 million users who will have ever listened to a podcast. With podcast listening rising significantly, podcasts offer you a very effective tool for promoting your services or items.